The foremost American tattoo artist who helped to develop the tattoo designs that are now considered "old school" is Norman "Sailor Jerry" Collins (1911-1973).
Sailor Jerry joined the navy when he was 19 and traveled around the world, getting his first tattoos and gaining exposure to the tattoo art of Southeast Asia.
He opened his first tattoo parlor in Honolulu's Chinatown, a place where sailors gathered to drink, pay for women and get tattoos. His tattoo designs are known all over the world and are in vogue again, thanks to the old school revival.
Sailor Jerry Rum
Sailor Jerry died in 1973. The royalties to his tattoo flash are now owned by two of his students, Ed Hardy and Mike Malone. In 1999 they started the company Sailor Jerry Ltd. and use Sailor Jerry's artwork on clothing (t shirts, belts, gloves, hoodies, sneakers), tattoo machines, stencils, playing cards, ...
They also produce Sailor Jerry rum, based on the rum that sailors used to make on board of their ship. The label of the rum features a Sailor Jerry hula girl.
Responsible for the popularity of old school tattoos is the 1950s revival in fashion. Started by girls that were into retro, like those from the rockabilly scene, the old school designs got more and more mainstream and thereby reviving the art of Sailor Jerry.
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